Hollister makes its move into the home category – with a little help

New Albany, Ohio – Hollister Co., the laid-back apparel brand for teens and young adults, will unveil its first home collection on June 28 with an eye to the dorm room.

The Hollister Collection at Target will be available on hollisterco.com, Target.com, in most Target stores and in select Hollister stores as part of a multi-season partnership that includes bedding and apparel.

“Shopping for a college dorm room or bedroom is an exciting milestone in our customers’ lives and we’re thrilled to bring Hollister to that experience. As we expand beyond apparel to meet their evolving lifestyle needs, partnering with Target was a natural fit,” said Fran Horowitz, chief executive officer of Abercrombie & Fitch Co., parent company of Hollister.

The new line features comforters and sheets, offered in twin/twin XL and full/queen, with prices ranging from $34.95 to $64.95. Accessories round out the offering with wearable throw blankets, decorative and study buddy pillows, as well as weighted plushies ranging in price from $19.95 – $39.95. In addition to bedding, the line includes fleece tops and bottoms, men’s sleep pants, and women’s sleep shorts.

The next co-branded collections will drop ahead of the holiday season and in spring 2027.

“Combining the brand’s signature laid-back style with Target’s authority in stylish, affordable and accessible home and dorm design, this collection brings a new perspective on home and dorm style,” said Mara Sirhal, Target’s senior vice president of Home Merchandising.

See also:

• Target bets on Mizrahi to rule the style game
• Sweeping home transformation gets underway at Target
• Target’s early merch reset starts paying off in Q1