Purple and Allied Home team up to engineer next-generation bedding

New York – Allied Home, which specializes in advanced home textiles manufacturing, has forged an exclusive strategic licensing partnership with Purple, the iconic sleep brand.

Together, the two companies are introducing a new, technology-driven Purple bedding collection that’s designed to extend Purple’s philosophy of comfort and support beyond the mattress and into every layer of the sleep experience.

This partnership brings together Purple’s science-first approach to sleep with Allied Home‘s manufacturing, material innovation, and operational expertise to create a collection built for the modern sleeper.

“Purple didn’t just disrupt mattresses – it redefined how people understand comfort. At Allied, our teams live at the intersection of material science, engineering, and human experience,” said Moshe Abehsera, chief commercial officer of Allied Home. “Partnering with Purple allows us to scale that innovation in a way that truly elevates sleep.”

Purple’s proprietary comfort technology has earned a following by proving that better sleep is engineered. The new Purple bedding collection builds on that foundation, applying performance-driven design, advanced textiles, and precision manufacturing to products that work with the body.

“At Purple, we have proven that less pain means better sleep, which leads to better lives,” said Rob DeMartini, CEO of Purple. “Sleep is the foundation of wellness, clarity, and performance. Allied Home shares our obsession with innovation and execution – and their ability to bring complex ideas to life at scale makes them the ideal partner as we take Purple ‘off the grid’ and beyond the mattress.”

The collection is designed to seamlessly integrate with Purple’s unique platform, providing comfort, enhancing airflow, and delivering consistent performance across the entire sleep system.

Making its debut at New York Home Fashhions Market, the collection encompasses mattress pads, comforters, pillows, sheets, blankets and throws made with premium materials.

Allied Home will show at the Arlo Nomad in the 2nd floor Studio Spaces. The hotel is located at 11 East 31st St. between Madison and Fifth Avenues.