Thomas Lester// Retail Editor//June 18, 2026
A rendering of Wayfair's planned large format store in Princeton, N.J. Image courtesy of Wayfair.
Thomas Lester// Retail Editor//June 18, 2026
Boston — Digitally native home furnishings brand Wayfair‘s move into brick-and-mortar retail will continue in 2027 with a large-format store in Princeton, N.J.
The location, expected to open in 2027, marks an important step in expanding the Boston-based retailer‘s presence across the Northeast and serving customers throughout New Jersey, New York and Pennsylvania.
“Opening in Princeton represents another exciting milestone as we continue expanding Wayfair‘s physical retail presence across America,” said Liza Lefkowski, vice president of merchandising and stores at Wayfair. “We’re creating a destination where customers can explore inspiring spaces, experience the quality and breadth of our assortment firsthand, and seamlessly shop across online and in-store channels with the convenience and flexibility they expect from Wayfair.”
The store will be located at Nassau Park Pavilion, a 760,000-square-foot retail center owned and managed by Bridge33 Capital. Situated along the Route 1 corridor, the center is known for its strong mix of national co-tenants and steady customer traffic. The approximately 135,000-square-foot store will bring Wayfair’s broad assortment to a convenient, accessible destination for shoppers across central New Jersey and nearby Pennsylvania.
“We are proud to partner with Wayfair at Nassau Park Pavilion,” said Carmen Decker, executive vice president, real estate operations & strategy at Bridge33 Capital. “Bringing their immersive, large-format experience to the center reflects our commitment to curating a best-in-class retail destination, and we look forward to the energy this flagship store will bring to the Princeton community.”
Customers can browse furniture, décor, housewares, appliances and more, including a curated selection of Wayfair Verified items, with select pieces available to take home the same day. Larger pieces can be delivered quickly through Wayfair’s logistics network, and free design services will be available for projects of any size.
The Princeton opening builds on Wayfair’s growing physical retail footprint, including existing locations in Wilmette, Ill., Atlanta and Columbus, Ohio, as well as upcoming stores in Denver; Westchester, N.Y.; Fort Lauderdale, Fla.; and Cincinnati.
