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Hollister makes its move into the home category – with a little help
Hollister Co., the laid-back apparel brand for teens and young adults, will unveil its first home collection on June 28 with an eye to the dorm room.
Hollister Co., the laid-back apparel brand for teens and young adults, will unveil its first home collection on June 28 [...]
Bed Bath & Beyond aims to recapture the BTC season
The new hybrid Bed Bath & Beyond + The Container Store concept is making a play for the Back-to-Campus business – a season that the legacy BBB chain was once dominated.
The new hybrid Bed Bath & Beyond + The Container Store concept is making a play for the Back-to-Campus business – [...]
Trident takes a ‘powerhouse’ position on seasonal strategies
Trident is staking a major claim in key seasonal businesses, especially Beach and Back-to-College.
Trident is staking a major claim in key seasonal businesses, especially Beach and Back-to-College.
From college to customer: Dorm makeover contest acquaints Gen Z with Urban Outfitters’ furnishings
College students have a chance at a dorm room makeover as part of promotion from Urban Outfitters and HGTV.
College students have a chance at a dorm room makeover as part of promotion from Urban Outfitters and HGTV.
Amazon extends length, scope of Prime Day promotion
Younger shoppers are being targeted for Prime Day with membership deals and back-to-school and back-to-college offers.
Younger shoppers are being targeted for Prime Day with membership deals and back-to-school and back-to-college offers.
Back-to-college campaign aimed at sparking decorating excitement among Gen Z
Urban Outfitters' back-to-college campaign is meant to help Gen Z discover its design aesthetic through a collaboration with Pinterest.
Urban Outfitters' back-to-college campaign is meant to help Gen Z discover its design aesthetic through a collaboration [...]
College goers the focus of At Home’s new Oh Joy! collection
Lifestyle expert Joy Cho is collaborating with At Home for décor-related products, starting with a back-to-college line debuting in July.
Lifestyle expert Joy Cho is collaborating with At Home for décor-related products, starting with a back-to-college line[...]
Pottery Barn Teen roars out of the gate with 2024 dorm collection
Pottery Barn Teen is getting an early jump on the Back-to-Campus season.
Pottery Barn Teen is getting an early jump on the Back-to-Campus season.