Peacock Alley turns fine art into fine linens

Dallas – Peacock Alley, the heritage luxury linen brand has launched the company’s first artist-inspired bedding line.

The Ella Collection, which debuted at peacockalley.com on June 22, draws on the floral artwork of Fort Worth-based artist Joey Lancaster, translating the texture and quiet elegance of her plaster and mixed-media compositions into a home textiles format.

The collection is named for Mary Ella Gabler, founder of Peacock Alley, linking the brand’s design heritage to its newest product launch. Ella’s duvet covers and shams are offered in two colorways, Natural and Sky, and are positioned as a seasonal offering geared toward summer, with a softer, more relaxed aesthetic than the brand’s core lineup.

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On the production side, the collection is manufactured in Portugal using 100% European linen and finished with a stonewash treatment for added softness. The Ella Collection is priced at $700 for a queen set/$750 for a king set.

Peacock Alley CEO Jason Needleman framed the launch as an extension of the brand’s design philosophy, noting that the Ella Collection reflects the company’s commitment to luxury bedding that brings comfort and artistry into the home.

“The collection feels perfectly suited for summer – light, relaxed, and effortlessly luxurious,” he added.

Lancaster, whose three-decade background spans the decorative arts industry, described the collaboration as a natural intersection of her interests, noting that partnering with Peacock Alley combines two of her greatest loves, interiors and art.

“Translating my artistic approach into functional pieces like bedding, which can elevate a room in the same way art does, feels like a true dream,” she said.

The pairing marks a notable step for both parties: Peacock Alley’s first foray into licensed art-driven design, and Lancaster’s expansion from fine art into functional home products.

Editor’s note: This article was constructed by AI before being refined and copy edited by an HTT editor.