Target enrolls new brands in Back-to-Campus assortment

Minneapolis – Target is sharpening its branded focus on BTC 2026, employing both new brands and two key house brands.

The Hollister brand will introduce its first home collection beginning June 28 with bedding and dorm décor – most priced under $50. The branding partnership also includes apparel and accessories.

In another first, Target’s Threshold brand is rolling out a dorm collection. In line with the multi-category house brand’s normal positioning, the dorm collection will debut with “elevated décor, warm textures and stylish designs,” according to the retailer. Most items will be priced under $50.

Target’s opening price point Room Essentials brand is always a player in BTC. For 2026, Target is refreshing the dorm assortment with colorful bedding and décor. Sheet sets start at $10 and comforters start at $20.

The Poppi soda brand is also getting in on the season with a limited-time dorm collection that is exclusive to Target. Poppi X Target translates the brand’s bright, effervescent aesthetic onto robes, dec pillows, throw blankets,  Hydrojugs and mini fridges. Items start at $20.

Across the store, more than 50% of Target’s assortment for Back-to-School/Back-to-Campus is new this year.

“[W]e’ve put together an assortment with more trend-forward style, great design and unrivaled value than ever before,” said Cara Sylvester, Target’s EVP and chief merchandising officer.