Jaipur Living adds new SVP of sales

Acworth, Ga. — Rugmaker Jaipur Living has named James Ashley as the company’s new senior vice president of sales.

Ashley joined Jaipur Living in March and is responsible for leading the company’s sales strategy across key business channels, including interior design, furniture retail, contract hospitality, national accounts and emerging growth opportunities.

Ashley has more than 20 years of senior sales and marketing leadership experience in the home furnishings, lighting, outdoor furniture and design industries. Previously, he held executive sales leadership roles at companies including Gabriella White, Eurofase Lighting, Hunter Fan Company and ELK Home.

“James brings a strong combination of sales leadership, channel strategy, and customer-focused execution to Jaipur Living,” said Asha Chaudhary, president and CEO of Jaipur Living. “His experience building and leading high-performing sales teams will be an important asset as we continue to deepen relationships with designers, retailers, contract partners and key accounts.”

Ashley’s appointment comes as Jaipur Living continues to invest in its sales organization, product storytelling, customer experience and channel-specific growth strategies.