Jennifer Marks// Editor in Chief//June 26, 2026
Photo provided by JCPenney
Jennifer Marks// Editor in Chief//June 26, 2026
Plano, Texas – A specialty retailer known for casual apparel has paired with JCPenney on a loyalty rewards program and a new Back-to-Campus collection for dorms and apartments.
The Aéropostale College Living collection encompasses saucer chairs, storage benches, bedding, shower curtain sets, lighting and dec pillows.
As part of the partnership, Aéropostale has launched its first loyalty rewards program, and the two mall nameplates are connecting their programs so every dollar a shopper spends at either retailer – online, in the apps, or in store – earns money to spend at both retailers.
JCPenney and Aéropostale are sister companies under Catalyst Brands, a retail mega-company formed by the merger between JCPenney and SPARC Group in early 2025. The company portfolio also includes Brooks Brothers, Nautica and Lucky Brands. Aéropostale operates over 450 locations across the United States and Puerto Rico while JCPenney maintains more than 650 stores in the U.S. and P.R.
JCPenney’s full Dorm Room Essentials assortment for the 2026 season includes bedding from the Bearpaw brand and its own Home Essentials line as well as grab and go dorm bundles, and Apartment Essentials and Décor across kitchen, furniture, mattresses, bedding, bath, rugs and décor.
