NY Now, Shoppe Object kick off winter market

New York — New York is the next stop on the winter trade show circuit, with NY Now and Shoppe Object beginning this Sunday, Feb. 1. Both shows serve as resources for tabletop and gifts, often curated and handcrafted by artisan makers.

NY Now takes place Feb. 1- 3 at the Jacob Javits Convention Center.

Show organizers, noting evolving consumer preferences and spending behaviors — “coupled with shifting trade policies, economic uncertainty and persistent inflation” — highlighted their event as an opportunity for the industry to gather, a resource for competitive intelligence and “a dealmaking hub.”

“Given all the shake-up that’s happening right now with economic headwinds and belt tightening by consumers around the recent holidays, being at winter market is non-negotiable if you’re trying to be forward-looking in this business,” said Matthew Mathiasen, NY Now group show director. “This is where trends become transactions, unexpected deals get made face-to-face and first-time exhibitors win national accounts. It’s always the first show of the year where you get to hear right after holiday season what’s working and what’s not, and what it all means for the year ahead.”

Mathiasen also highlighted a few trends he expected to see:

“First, brands are beginning to lean into bolder, vibrant colors and florals, taking a step back from the neutrals that dominated recent years,” he said. “Second, after many seasons of dainty and delicate, there is an expectation that statement chunky jewelry and accessories will perform in the upcoming year. And third, products that create emotional bonds with consumers through sensory engagement will likely play a significant role at the upcoming show.”

Shoppe Object takes place Feb. 1-3 at the Starrett-Lehigh Building, on 11th Avenue between 26th and 27th Streets. Among the exhibitors there are eight contemporary Ukrainian brands working across home, gift and lifestyle categories. Included are hand-knitted poufs, throws and storage baskets; leather and wood mirrors, trays and clocks; and throws made from natural fibers.