HTT webinar tomorrow will feature 2023 outlook for trade shows and business

New York – With retailer and supplier attendance at trade shows steadily building in recent months, the 2023 season is shaping up to mark something approaching the return of pre-pandemic activity.

HTT will host an exclusive one-hour event Nov. 30 to explore what’s being planned for key U.S. trade events during the winter and spring – and why trade shows remain an essential factor in finding and developing differentiating products. Registration to the LIVE event is free and available here.

From 9:00-9:30 a.m. ET, executives from three trade show organizers will discuss how trade shows have evolved since the pandemic outbreak in 2020 and what’s coming up in next year’s winter and spring fairs. They include:

• Constantin von Vieregge, Messe Frankfurt North America, President and CEO
• Karen Olson, International Market Centers, SVP Marketing/Brand Strategy,
• Nancy Golden, Home Fashion Products Association, Board of Directors

From 9:30-10:00 a.m. ET, executives from three home textiles companies that participate in trade shows will discuss how they’ve adapted their go-to-market strategies over the past 2 years and what they expect for 2023. They include:

• Shari Kline, Creative Director/Owner TL at Home
• Chris Marsh, SVP of Marketing, Healthcare Consumer Products
• Kevin O’Brien, Founder of Kevin O’Brien Studio (KOBS)

The free webinar is sponsored by Texprocess Americas.