Jennifer Marks// Editor in Chief//July 1, 2026
Photo courtesy of Parachute
Jennifer Marks// Editor in Chief//July 1, 2026
Minneapolis – The Parachute for Target limited-edition collection returns on July 1 with a more tightly curated assortment in 7 key categories.
After last year’s sell-out debut, the collection rolls out online and in select stores with bedding and bath at prices ranging from $12 to $169.
The limited-run collection focuses on everyday essentials designed with crisp stripes, elevated textures, and a palette of French Press browns and summer-leaning blues.
The assortment includes:
Casual Organic Cotton Stripe Bedding ($149-$169) – Yarn-dyed, striped organic cotton sheets and duvet covers. Available in 4 colors: White & Yacht, Yacht & White, Parchment & French Press, and Yacht & Oxford.
Plush Stripe Towel ($12-$34) – The absorbent 100% cotton towels feature fine pinstripes woven directly into the fabric for subtle contrast and visual interest. Available in 3 colors: White & Yacht, Yacht & White, and White & French Press.
Plush Stripe Robe ($99) – Like the towels, the 100% cotton robe features fine pinstripes woven directly into the fabric. Available in 3 colors: White & Yacht, Yacht & White, and White & French Press.
Stitched Gauze Bed Blanket ($139) – The reversible double-gauze cotton blanket features a soft stitch on one side and clean weave on the other. Available in 2 colors: Warm Neutral and Heathered Gray.
Border Stripe Cotton Bed Blanket ($139) – The oversized cotton-acrylic blend blanket offers a soft, wool-like feel and features a bold border stripe and whip-stitch edge for added texture. Available in 2 colors: Heathered Grey and Parchment.
Linework Cotton Quilt ($149-$169) – The reversible quilt is softly stitched and features the clean pinstripes on the other. Available in 2 colors: Parchment & Natural and French Press & Natural.
Ribbed Knit Throw ($79) – The soft, stretchy throw offers a cozy, sweater-like feel and is made with two-tone yarns. Available in 2 colors: Parchment & White and French Press & Parchment.
The launch dove-tails with Target’s strategy to revive its home department. It begins with changing out nearly 75% of the decorative home accessories assortment.
Later this year, that same level of change will hit the floor in the kid’s home and bedding categories as Target seeks to clarify its offerings and value proposition. The multi-year home makeover will take aim at kitchen and storage in 2027.
The company also plans to introduce Threshold shop-in-shops to 200 stores during the second quarter. The move is part of a strategy to streamline Target’s private label home brands and put more focus on Threshold – its most productive label in the department.
