Sferra opens pop-up boutique in The Hamptons

New York – Sferra is bringing its fine Italian linens to the resort town of Southampton on New York’s Long Island.

The company is opening a pop-up boutique at 43 Jobs Lane in that will carry the brand’s luxury bedding, mattresses, down collections, bath, table linens and gifts and accessories. including throws, beach towels, candles, cocktail napkins, picture frames and decorative pillows. The nearly 2,000-sq.ft. location also offers products from Brahms Mount, the Maine-based brand it acquired in 2015. That assortment comprises premium cotton, linen and wool blankets and throws.

“We are thrilled to be opening our first-ever U.S. pop-up boutique in the Hamptons” said Michelle Klein, Sferra president and CEO. “Now more than ever our homes have become our peaceful oasis, a place of refuge and tranquility.”

The boutique offers curbside pickup, same-day delivery in the local area on phone purchases of available Southampton boutique stock as well as private shopping by appointment and video consultation with a Sferra specialist via FaceTime and Zoom.

Previously, Sferra opened a test pop-up at London’s iconic Harrods department store in late 2018, which became the brands first permanent shop-in-shop on the luxury linens floor the department store in 2019.

The Southampton boutique will continue its operations throughout the fall and Holiday seasons.