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Hermine Mariaux

Hermine Mariaux is considered an expert in the field of branding and licensing. She specializes in the home industries where she got her start.

Her education, interests and professional activities in the worlds of architecture, interior design and the lifestyle arts led her into publishing where she honed her skills as a writer and editor for Fairchild Publications, Interior Design Magazine, The New York Times and other prominent consumer publications, House and Garden and Town & Country.

Her career includes top management positions for major corporations in the apparel and textile industries and sole ownership and management of a licensing agency. A graduate of New York University’s School of Retailing, and Journalism studies at Columbia University, Mariaux was born and educated in Europe. She graduated with degrees in Liberal Arts and Economics from the University of Cologne, Germany.

Stepping outside of journalism she was engaged by Italian couturier Valentino to develop his first branded home collections. Following that success, she was enlisted by Calvin Klein as Director of Licensing and International Marketing, and subsequently headed a licensed division under Oscar de la Renta’s label.

She ultimately formed her own company, specializing in licensing and international marketing
Among her clients were well known fashion and home furnishings designers. In recent years she expanded her branding expertise to include three notable institutions: The American Folk Art Museum, The Versailles Foundation and the Claude Monet Museum in Giverny, France. Mariaux also served as business consultant to The Metropolitan Museum of Art to chart future growth strategies and explore branding opportunities.

She works and lives in New York City.

310 East 46th St. – Suite 3M- New York, NY 10017 – T: (212) 692-9410 – F: (212) 692-9363
Email: hmariaux@aol.com


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Maison & Objet

Recent Posts

Summing Up

February 1, 2010 | Link This | Email this | Comments (0)

As Maison & Objet came to an end last week, a quick recap seems in order. No revolutionary changes were observed, merely evolutions of design directions previously noted.

FutuRustic

The revived interest in rustic furnishings and interiors was front and center. It is a continuation of what I previously described as "Chalet Style," derived as it is for the most part from mountain resorts, stretching from the Adirondacks to the Alps.

Large scale and rough hewn furnishings are the hallmark of this style – with architecture hewing close to nature and hand craftsmanship an important contributing element. Its growing influence is recognized in a new book, "Chalets: An Art of Living" by Gwenaelle Leprat. Chalets in Chamonix, Megeve, Gstaad and Crans, Montana opened their doors to the photographe...Read More


Industries: Europe, International Developments, Product News


Recent Posts

Summing Up

February 1, 2010 | Link This | Email this | Comments (0)

As Maison & Objet came to an end last week, a quick recap seems in order. No revolutionary changes were observed, merely evolutions of design directions previously noted.

FutuRustic

The revived interest in rustic furnishings and interiors was front and center. It is a continuation of what I previously described as "Chalet Style," derived as it is for the most part from mountain resorts, stretching from the Adirondacks to the Alps.

Large scale and rough hewn furnishings are the hallmark of this style – with architecture hewing close to nature and hand craftsmanship an important contributing element. Its growing influence is recognized in a new book, "Chalets: An Art of Living" by Gwenaelle Leprat. Chalets in Chamonix, Megeve, Gstaad and Crans, Montana opened their doors to the photographe...Read More


Industries: Europe, International Developments, Product News


Recent Posts

Summing Up

February 1, 2010 | Link This | Email this | Comments (1)

As Maison & Objet came to an end last week, a quick recap seems in order. No revolutionary changes were observed, merely evolutions of design directions previously noted.

FutuRustic

The revived interest in rustic furnishings and interiors was front and center. It is a continuation of what I previously described as "Chalet Style," derived as it is for the most part from mountain resorts, stretching from the Adirondacks to the Alps.

Large scale and rough hewn furnishings are the hallmark of this style – with architecture hewing close to nature and hand craftsmanship an important contributing element. Its growing influence is recognized in a new book, "Chalets: An Art of Living" by Gwenaelle Leprat. Chalets in Chamonix, Megeve, Gstaad and Crans, Montana opened their doors to the photograph...Read More


Industries: Europe, International Developments, Product News


Recent Posts

Expanding Horizons

January 26, 2010 | Link This | Email this | Comments (0)

Paris. Monday.

Welcome to the busiest day of the show – crowds, if anything, have been increasing, attendance reaching a fever pitch.

One reason may well be an event that has long intrigued and impressed me: namely the integration of cuisine into Maison & Objet as part of its mantra to celebrate all parts of the Art of Living. That's not limited to design or decor but assuredly includes the pleasure we take in food, its creation, its presentation and, ultimately, its satisfaction.

Monday marks the annual return, of “Paris des Chefs,” an event organized in collaboration with Omnivore for the general public running parallel to the main show. The idea is to put 12 chefs and 12 designers on the same stage providing a springboard for a shared vision of elegance and taste, thereby creating an opportunity to discove...Read More


Industries: Europe, Green, International Developments


Recent Posts

Surveying Textiles Trends

January 25, 2010 | Link This | Email this | Comments (1)

Paris: Sat/Sun

Scanning the textiles hall at Maison & Objet, a fast assessment is that there is no earthshaking news. What changes are apparent are more subtle and incremental, both in color and design direction.

Household linens, the show contends, are an indispensable part of our lifestyle. Its caress rediscovered every day - whether table linens, bed or bath textiles, colorful or calmly sophisticated, home textiles are the first and last thing we touch to our skin and use to brighten our home environment.

Color always rates highest in interest to design professionals, and what we are seeing are increased percentages – a strengthening of directions – which emerged over the last year but have come clearer into focus.

Yellows have broadened dramatically and now fall into three different families. One are the pure sunshine...Read More


Industries: Brands & Marketing, Europe, Manufacturing, Product News




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