Hermine Mariaux
Hermine Mariaux is considered an expert in the field of branding and licensing. She specializes in the home industries where she got her start.
Her education, interests and professional activities in the worlds of architecture, interior design and the lifestyle arts led her into publishing where she honed her skills as a writer and editor for Fairchild Publications, Interior Design Magazine, The New York Times and other prominent consumer publications, House and Garden and Town & Country.
Her career includes top management positions for major corporations in the apparel and textile industries and sole ownership and management of a licensing agency. A graduate of New York University's School of Retailing, and Journalism studies at Columbia University, Mariaux was born and educated in Europe. She graduated with degrees in Liberal Arts and Economics from the University of Cologne, Germany.
Stepping outside of journalism she was engaged by Italian couturier Valentino to develop his first branded home collections. Following that success, she was enlisted by Calvin Klein as Director of Licensing and International Marketing, and subsequently headed a licensed division under Oscar de la Renta's label.
She ultimately formed her own company, specializing in licensing and international marketing
Among her clients were well known fashion and home furnishings designers. In recent years she expanded her branding expertise to include three notable institutions: The American Folk Art Museum, The Versailles Foundation and the Claude Monet Museum in Giverny, France. Mariaux also served as business consultant to The Metropolitan Museum of Art to chart future growth strategies and explore branding opportunities.
She works and lives in New York City.
310 East 46th St. - Suite 3M- New York, NY 10017 - T: (212) 692-9410 - F: (212) 692-9363
Email: hmariaux@aol.com
Maison & ObjetLink This | Email This | Comments (0) ReflectionsAs Paris is emptying out from this season's M&O, a few parting thoughts to summarize some of the important events and directions pointing toward the future for home1) Expect a revisit of the 17th CENTURY with BAROQUE overtones and DUTCH COLONIAL influences. If, as I suspect, this trend gains momentum, expect a revival of tapestries, crewelwork, bargello and flamestitch, all on dry textured textil... MoreLink This | Email This | Comments (0) Better and BetterAs everyone braces for the predictable disruptions of an all public transportation strike which began here Monday morning, exhibitors and visitors to this show are likely to be shortchanged by a day, an unhappy coincidence with its expansion requiring more, not less time to cover.Reminding me that in an earlier blog I remarked that this show was "bigger and better" than any before it. I... MoreLink This | Email This | Comments (0) Lost & FoundAnyone who thought that the clean-up and streamlining of our interiors in the wave of spare contemporary interiors was a done deal, better think again. Accessories - no, massive collections of them, are back - and with a vengeance. Tchotchkes have never been more plentiful - so much so that they require specially built walls called CABINETS DE CURIOSITY to organize and hold them. And we are not t... MoreLink This | Email This | Comments (1) Back in BlackWOW! If anyone had told me that this show would get even bigger and better than it has over the last 10 years, I would have doubted that it could. Turns out, it is both - bigger and better. So much bigger that even a show veteran like myself feels daunted by the volume and density of the exhibitors this season. The addition of MEUBLE PARIS to MAISON & OBJET has greatly broadened the interior desig... MoreLink This | Email This | Comments (0) Design leaders are going BaroqueMark these words on your trend watch list - and keep them up there high. You will hear them more often and see growing evidence sooner than you think:BAROQUERENAISSANCE17th CENTURYOLD MASTER PAINTINGSDUTCH COLONIALThere were only a few straws in the wind three seasons ago. I took notice with first photos last September. Watched it grow at the January show - now finding the trend full-blown, especi... More |
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