Hermine Mariaux
Hermine Mariaux is considered an expert in the field of branding and licensing. She specializes in the home industries where she got her start.
Her education, interests and professional activities in the worlds of architecture, interior design and the lifestyle arts led her into publishing where she honed her skills as a writer and editor for Fairchild Publications, Interior Design Magazine, The New York Times and other prominent consumer publications, House and Garden and Town & Country.
Her career includes top management positions for major corporations in the apparel and textile industries and sole ownership and management of a licensing agency. A graduate of New York University's School of Retailing, and Journalism studies at Columbia University, Mariaux was born and educated in Europe. She graduated with degrees in Liberal Arts and Economics from the University of Cologne, Germany.
Stepping outside of journalism she was engaged by Italian couturier Valentino to develop his first branded home collections. Following that success, she was enlisted by Calvin Klein as Director of Licensing and International Marketing, and subsequently headed a licensed division under Oscar de la Renta's label.
She ultimately formed her own company, specializing in licensing and international marketing
Among her clients were well known fashion and home furnishings designers. In recent years she expanded her branding expertise to include three notable institutions: The American Folk Art Museum, The Versailles Foundation and the Claude Monet Museum in Giverny, France. Mariaux also served as business consultant to The Metropolitan Museum of Art to chart future growth strategies and explore branding opportunities.
She works and lives in New York City.
310 East 46th St. - Suite 3M- New York, NY 10017 - T: (212) 692-9410 - F: (212) 692-9363
Email: hmariaux@aol.com
The Trend TrackerLink This | Email This | Comments (3) Material MattersHome furnishings suppliers have come a long way since they first engaged in outsourcing. And while there is an earnest effort underway to bring some of manufacturing back into America, one of the bright sides of outsourcing has been the wealth of materials which became available to the industry through its engagement in foreign lands. As seen at the High Point Market here this week, the resulting... MoreLink This | Email This | Comments (5) High Point Glitters, Glistens and GlowsAs soon as the doors opened to Market showrooms here Saturday, it was abundantly clear that suppliers of all stripes - whether of home textiles, furniture, accessories or lifestyle collections - went for the high impact of Metallics in their new introductions. Whether imparted into fabrics, furniture finishes or wallcoverings, a golden glow emanates from all. In home textiles, the most popular f... MoreLink This | Email This | Comments (3) Look Beyond the Show to Find a ShowWhat is so extraordinary about Maison & Objet here in Paris is that it serves as a magnet for a number of other events related directly to M&O, yet different in context and consequence. Most prominent is Design Week, which overlaps the last two days of M&O and offers unprecedented access to literally hundreds of design studios, cooperatives, concept stores and trade showrooms not normally open to... MoreLink This | Email This | Comments (6) Home Textiles Trends from Maison & ObjetJust when I thought I had observed somewhat slower traffic at this season's show, I found myself engulfed by a titanic wave of bodies at the local RER train headed for the Maison & Objet exposition. Either, I concluded, all of Paris returned from vacation on the same day, or, more likely, fair-attendees decided they would rather cover this show after the weekend than on the weekend. A torrent of M... MoreLink This | Email This | Comments (2) The Vintage InspirationThe colors, graphical allusions to the past and techniques, such as embroidery, patchwork, tucking , shirring pleating and overstitching are present in many a collection of household linens at Maison & Objet here in Paris. They are hinting in particular at references from the Victorian and Edwardian eras, i.e. the turn of the century from the 19th to the 20th. Judging by the many diaphanous frocks... More |
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