Hermine Mariaux
Hermine Mariaux is considered an expert in the field of branding and licensing. She specializes in the home industries where she got her start.
Her education, interests and professional activities in the worlds of architecture, interior design and the lifestyle arts led her into publishing where she honed her skills as a writer and editor for Fairchild Publications, Interior Design Magazine, The New York Times and other prominent consumer publications, House and Garden and Town & Country.
Her career includes top management positions for major corporations in the apparel and textile industries and sole ownership and management of a licensing agency. A graduate of New York University's School of Retailing, and Journalism studies at Columbia University, Mariaux was born and educated in Europe. She graduated with degrees in Liberal Arts and Economics from the University of Cologne, Germany.
Stepping outside of journalism she was engaged by Italian couturier Valentino to develop his first branded home collections. Following that success, she was enlisted by Calvin Klein as Director of Licensing and International Marketing, and subsequently headed a licensed division under Oscar de la Renta's label.
She ultimately formed her own company, specializing in licensing and international marketing
Among her clients were well known fashion and home furnishings designers. In recent years she expanded her branding expertise to include three notable institutions: The American Folk Art Museum, The Versailles Foundation and the Claude Monet Museum in Giverny, France. Mariaux also served as business consultant to The Metropolitan Museum of Art to chart future growth strategies and explore branding opportunities.
She works and lives in New York City.
310 East 46th St. - Suite 3M- New York, NY 10017 - T: (212) 692-9410 - F: (212) 692-9363
Email: hmariaux@aol.com
The Trend TrackerLink This | Email This | Comments (8) Let it snow, let it snow, let it snow!Well - talk about surprises! When I suggested two days ago - before I set foot into Maison & Objet "to watch the whites" - I was just following a hunch. Little did I know that I would face a white tsunami as I started coverage of the show today. A Great White Wave is indeed blanketing exhibits at M&O, at least in the interior design sections which were the only ones I looked at today.Sea... MoreLink This | Email This | Comments (2) The top dogs of home textilesIf you want to get spoiled for the rest of your Paris show trip, start at the top. I did and am glad for it.Too early to call trends, but so much is clear so far from visiting showrooms as part of Paris Deco Off.Watch out for whites both the pure and the creamy kind. Most often seen in modern designs, printed, woven and embroidered. Also seen mixed with black and gray for an urban geometric story... MoreLink This | Email This | Comments (2) Paris DecoAs far as home textiles are concerned, there is no hotter ticket here than the showrooms of high-end specialists who open their doors to professionals and the public alike only in January of each year. Outside the halls of Maison & Objet, it's a world all its own and an event not to be missed if your business is the world of interiors and you enjoy the best of couture fabrics, trimmings furniture... MoreLink This | Email This | Comments (0) The PrioritiesAs I rev up my expectations for what Maison & Objet will bring when it opens on Friday, I lay out my priorities for coverage ahead of time. While yours may differ from mine, I hope this to be an informal if highly subjective guide to working the show.Given the audience of HTT, naturally, my first stop will always be home textiles. In Hall 2 the focus is on finished home products: bed, bath, kitche... MoreLink This | Email This | Comments (7) Anticipating MaisonAdvance information has it that despite Europe's economic woes, Maison & Objet is ready for its close-up. Most striking are the show's continuing and evolving efforts to make this the most complete showcase for all disciplines of living by embracing, integrating and blending all of what impacts our daily lives now - and who and what is seeding our future. What started little more than a decade ago... More |
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