Hermine Mariaux
Hermine Mariaux is considered an expert in the field of branding and licensing. She specializes in the home industries where she got her start.
Her education, interests and professional activities in the worlds of architecture, interior design and the lifestyle arts led her into publishing where she honed her skills as a writer and editor for Fairchild Publications, Interior Design Magazine, The New York Times and other prominent consumer publications, House and Garden and Town & Country.
Her career includes top management positions for major corporations in the apparel and textile industries and sole ownership and management of a licensing agency. A graduate of New York University's School of Retailing, and Journalism studies at Columbia University, Mariaux was born and educated in Europe. She graduated with degrees in Liberal Arts and Economics from the University of Cologne, Germany.
Stepping outside of journalism she was engaged by Italian couturier Valentino to develop his first branded home collections. Following that success, she was enlisted by Calvin Klein as Director of Licensing and International Marketing, and subsequently headed a licensed division under Oscar de la Renta's label.
She ultimately formed her own company, specializing in licensing and international marketing
Among her clients were well known fashion and home furnishings designers. In recent years she expanded her branding expertise to include three notable institutions: The American Folk Art Museum, The Versailles Foundation and the Claude Monet Museum in Giverny, France. Mariaux also served as business consultant to The Metropolitan Museum of Art to chart future growth strategies and explore branding opportunities.
She works and lives in New York City.
310 East 46th St. - Suite 3M- New York, NY 10017 - T: (212) 692-9410 - F: (212) 692-9363
Email: hmariaux@aol.com
The Trend TrackerLink This | Email This | Comments (2) Who Knew?There is a fresh breeze of sophistication blowing through High Point's furniture showrooms this season - and in some unexpected places. When was the last time you spent an entire day in exhibitors' showrooms feeling excited, even exhilarated, and having fun with furniture? I experienced all of the above Sunday after watching the market fill in with attendees after a light opening Saturday. Exhibit... MoreLink This | Email This | Comments (1) Three to Move the MarketsIf you want to know who and what is driving home furnishings industry sales today, there are three answers to that question coming out of the High Point Market this week. 1. Interior designers continue to gain influence within the industry as a most wanted customer and most effective distribution channel for high quality home furnishings. I blogged about it before, but became clear once again in p... MoreLink This | Email This | Comments (3) Vision of the Future for HousingWhat better platform to explore what housing will look like by 2015 and beyond than the Architectural Digest show which took place in New York just over a week ago?Such visions were presented by IFDA, the International Furnishings & Design Association in a seminar based on a national survey the organization conducted that investigated what changes may have already occurred in housing or will short... MoreLink This | Email This | Comments (3) Notes from the Architectural Digest show (with photos)The annual New York Architectural Digest show typically draws the creme de la creme of the interior design profession,n which participates with imaginative settings culminating in the "Dining By Design" exhibitions benefiting Diffa. Here, designers can let their fantasies come to life whether imagining a colorful birthday party, a dinner built on sheer glitz -black and gold all over with... MoreLink This | Email This | Comments (5) Look to the cathedral for inspirationThe verdict is in. When you look beyond the whites for spring and summer blanketing Maison & Objet, look to the future with the help of the textiles leaders who present their new lines here under the umbrella Paris Deco Off. A much darker and richer palette is on the horizon for fall/winter 2012/13 and into 2014.Red is the undisputed leader, deep and intense, followed by re-energized purple, stron... More |
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