Hermine Mariaux
Hermine Mariaux is considered an expert in the field of branding and licensing. She specializes in the home industries where she got her start.
Her education, interests and professional activities in the worlds of architecture, interior design and the lifestyle arts led her into publishing where she honed her skills as a writer and editor for Fairchild Publications, Interior Design Magazine, The New York Times and other prominent consumer publications, House and Garden and Town & Country.
Her career includes top management positions for major corporations in the apparel and textile industries and sole ownership and management of a licensing agency. A graduate of New York University's School of Retailing, and Journalism studies at Columbia University, Mariaux was born and educated in Europe. She graduated with degrees in Liberal Arts and Economics from the University of Cologne, Germany.
Stepping outside of journalism she was engaged by Italian couturier Valentino to develop his first branded home collections. Following that success, she was enlisted by Calvin Klein as Director of Licensing and International Marketing, and subsequently headed a licensed division under Oscar de la Renta's label.
She ultimately formed her own company, specializing in licensing and international marketing
Among her clients were well known fashion and home furnishings designers. In recent years she expanded her branding expertise to include three notable institutions: The American Folk Art Museum, The Versailles Foundation and the Claude Monet Museum in Giverny, France. Mariaux also served as business consultant to The Metropolitan Museum of Art to chart future growth strategies and explore branding opportunities.
She works and lives in New York City.
310 East 46th St. - Suite 3M- New York, NY 10017 - T: (212) 692-9410 - F: (212) 692-9363
Email: hmariaux@aol.com
The Trend TrackerLink This | Email This | Comments (6) Anticipating MaisonAdvance information has it that despite Europe's economic woes, Maison & Objet is ready for its close-up. Most striking are the show's continuing and evolving efforts to make this the most complete showcase for all disciplines of living by embracing, integrating and blending all of what impacts our daily lives now - and who and what is seeding our future. What started little more than a decade ago... MoreLink This | Email This | Comments (3) It's Not About the Stuff"It's Not About the Stuff." That was the provocative message delivered to an industry audience by Maxwell Gillingham-Ryan, founder of Apartment Therapy, at an early breakfast meeting during High Point Market last week. Maxwell founded Apartment Therapy in 2004 after realizing through blogging just how much consumers needed a helping hand and no-nonsense personal advice when remodeling an... MoreLink This | Email This | Comments (2) Dessert Modern blooms in High PointA style movement that has been steadily developing over the last two to three seasons, thanks to Ralph Lauren now has a name: Desert Modern.As seen at the High Point Market, it is rustic, quite substantial in scale, expressed in rough hewn woods with lots of grain action and boxy modern in shape. Textiles draw on textures and leathers for emphasis, and accessorization is spare.The collection is ga... MoreLink This | Email This | Comments (2) French TwistThe Made in the USA campaign at this week's High Point Market notwithstanding, this market is seeing a major revival of French furniture, historically the most popular style in America. What's different this time around is that these new pieces have none of the dead generic quality of mummified reproductions but are energetic take-offs and reinterpretations of a certain bourgeois genre.In other wo... MoreLink This | Email This | Comments (1) From Maison to MaisonIt's never been easier to draw comparisons between High Point, now in full swing here, and Maison & Objet, which closed in Paris just a month ago. The distinction is especially clear in the home textiles on display here this week, which are well diversified in style, color and texture - the latter having been largely absent from the Paris show. Suppliers, such as Valdese, Circa 1810 (a div. of Val... More |
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