Now THAT’s Merchandising!

Dutch general merchandiser HEMA (which stands for Hollandse Eenheidsprijzen Maatschappij Amsterdam – thank you, Wikipedia!) sells a wide range of stuff at cheap prices and sports a perky ambiance.

Goods seem to be in the Wal-Mart/Kmart area of the fashion spectrum, in other words not exactly trend-forward.

But HEMA’s internet marketing – there’s some heat there. This: http://producten.hema.nl/ has pizzazz.

Click on it, and give it a minute while it’s “laden” (loading).

I say that’s merchandising. More from the marketing than the product development side – but merchandising, as in presentation.

Simple, entertaining, memorable.

Who knows, maybe it’s even a real brand-builder for this retailer.

Take note, all those looking to update/enhance a website.

Oh, and a “thank you” to Mary Jo Scibetta, the designer who passed along the HEMA link. As her portfolio shows, when it comes to pop culture, Mary Jo oughtta know.