Give a Hoot
Hurricane Sandy may have disappeared from news in most of the country, but it is still very much a factor in the lives of tens of thousands of people still without power as I write this nine days after the storm passed.
Several retailers have donated to disaster relief in the wake of the storm, including Belk, Kohl's, Target, Macy's and Walmart. So have some home textiles suppliers, among them Alok and Ellery Homestyles.
The Home Fashion Products Association has put out a call to the home textiles industry on behalf of Fashion Delivers, a non-profit in the apparel industry, which is seeking towels, blankets, sheets, pillows and pillow cases. It's gotten a lot colder since the storm passed through, so warming products (of the non-electrical variety, obviously) are especially needed.
To help, you should contract Carla Fattal at at Carla@FashionDelivers.org or 646-786-2683.
Kids in Distressed Situations has also set up a Hurricane Sandy Disaster Relief Drive to provide help to those affected by Hurricane Sandy seeking merchandise donations for families who are still in the cold.
K.I.D.S. is working with agencies in New York, New Jersey and West Virginia to deliver goods from corporate donors. The non-profit is also accepting cash donations to help with the effort.
You can find more information at www.kidsdonations.org.
Given the magnitude of the storm, it was a miracle there were so few deaths. But a lot of people are still in a very bad way. Industry folks sometimes like to joke - wryly - that the problem with being in home textiles is you deal with goods people can mostly do without.
Well, they need you now.