How’s your QR IQ? - And another one
Here's one more...
Protect-A-Bed this week unveiled new product launch packs with QR codes on the packaging that link to product information and educational videos. The company has also started incorporating QR codes on marketing materials.
Update: Add Mohawk Home, American Textiles Company and JLA to the list of companies with a QR IQ.
For Mohawk, it's part of an aggressive new initiative that involves a new web site and social media. Read all about it here.
American Textile Company is also calling out its QR initiatives this week, with QR codes on stands next to each new product introduction group. Some of the ideas being offered to retailers are QR on packaging or at POS to provide expanded product information, customer reviews or videos about use and/or care.
JLA Home is also experimenting with QR options on some of its programs.
Tapping into smart phone shopping is the holy grail for many retail marketers, and this week at the New York Home Fashions Market we're seeing the first stirrings of smart phone marketing coming from home textiles manufacturers.
Royale Linens, Hollander Home Fashions and Primaloft are showing QR coding programs.
QR (quick response) is a printed code that looks like a jazzed up bar code. Consumers can scan the code with their smart phones and connect to enhanced product information.
At Royale Linens, packaging for the new Vicki Payne brand will carry QR coding that will provide information about how to decorate around the bedding (paint selection, for example). When Vicki Payne towels launch later this year (with American Dawn) QR on the tags will provide consumers with bath décor ideas, such as how to select tiles.
Hollander showed QR coding on some of its upcoming Back-to-School packaging that will tie into a broader Hollander social networking campaign that teaches consumers about how to "Live Comfortably," a Hollander tagline.
Primaloft is using QR in advertisements and offering it to retailers to use on packaging and point of sales materials. It's QR connects shoppers to information about Primaloft fiber and what it how it is used in the product being scanned.
Broadly, the idea is to serve a new consumer who, as one Hollander exec put it, has a "bring it to me" philosophy about shopping.
It's a brave new world out there.