Keeping Up with the Kardashians

It has finally happened. The celebu-brand trend has run headlong into Reality TV with today's announcement that the Kardashian sisters will launch a branded line of apparel, home and accessories.

They are partnering with Aussie designer Bruno Schiavi, who is no stranger to the celebrity branding game. His collection of athletic apparel inspired by the reality weigh loss show "The Biggest Loser" arrives in stores this fall. He has partnered with Janet Jackson, Priscilla Presley, "Dr90210" reality star Dr. Robert Rey, and Australian singer/actress Delta Goodrem.

Looks like the entrée into home is well down on the list of priorities. First the Kardshians will turn out women's ready to wear, handbags, belts, wallets and lingerie, to be followed by luggage, swimwear, shoes and kids fashion.

Note to Snooki: What are you waiting for?