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"Green" - or garbage?

July 26, 2007

People appear to be latching on to any small aspect to be able to call a product "green" — whether if it is because the product can be recycled or it comes in packaging that claims to be eco-friendly because it can be reused for another purpose or because it is bio-degradable.
Let’s get real.
In most cases, even the most natural, least wasteful home textiles products can be blemished by other eco un-friendly factors. Does the provider of the organic towel also measure the carbon footprint it leaves as it is transported from one side of the world to the America’s retail shelves? Does the retailer stocking eco-friendly bamboo mats take into account the amount of fuel consumed to run it from DC to the store or out from the door to the liquidator?
Just how green is this valley anyway?
Green boosters argue that there is no perfect solution, and that at least making an effort leads us in the right direction.
I disagree. For many, it appears to be more of an effort to be on trend.
What do you think?
How are you coping, juggling your good intentions to do your part to save the planet while at the same time maintain your business hurdling the current costly and rigid environmental requirements?

Posted by Cecile Corral on July 26, 2007 | Comments (4)

June 26, 2009
In response to: "Green" - or garbage?
francene kaplan commented:

I have been designing and manufacturing table linens for in the event industry for 25 years. I am trying to create a line of eco-friendly napkins and having a lot of difficulty finding shows and dependable fabric companies. can you give me any advice on ways to resource green fabric companies and green methods of dyeing? francene kaplan


May 20, 2009
In response to: "Green" - or garbage?
MeltMokeSpeef commented:

Wonderful web site! hope to visit again.


July 24, 2008
In response to: "Green" - or garbage?
Sabrina S. commented:

You are going to need products from other parts of the world as you cannot possibly grow or make everything in your own backyard. Nor is everyone willing to make this kind of commitment and sacrifice. This is unlikely to change in the near future. The green house effect has been known for the longest time, but only recently have we begun to take steps toward the right direction. If you want to wait for the perfect solution, you'll never get there. A company or product claiming to be green needs to be able to prove that everything from the raw materials, the manufacturing process, and to the end products, has less impact on our planet. Third party certifications are a good way to substantiate your claim about being green. At the end of the day, a lot of the green initiatives also make economic sense for companies. It's a win-win situation. Why not?


July 30, 2007
In response to: "Green" - or garbage?
RJP commented:

Cecile is correct on this topic. While there seems to be no 100% "real" solution to green, earth friendly product, I think that there are products and concepts which have less negative impact on the environment. Product made from easily renewable or recycled content is certainly a step in the right direction. And yes there is a carbon footprint, but hopefully the manufacturing process has less negative impact. Many in the home textile world need an education before they jump on the bandwagon of green, organic and recycled earth friendly product. - How many of the bamboo claiming to be green is from sustainable farms? Does anyone in our industry know about FSC certification for Bamboo harvesting? - Are the companies selling bamboo product also monitoring that the dying and printing is occurring in factories which are up to code as far as clean water waste disposal? There have been some issues in China recently, I think that there is a predominant turn you head attitude. We could all learn something from European companies who are far ahead of the US in this are. - New building construction is working hard to receive LEED certification. In fact 2 new buildings in NYC will receive LEED Platinum Certification this year. I would guess that most people in Home Textiles are not looking at this level and not aware of LEED. Does our industry realize that using local materials is part of earth friendly? While there are certainly loose rules on the matter, everyone claiming to have ‘green” product needs to read Cradle to Cradle By William McDonough & Michael Braungart as a beginning to truly understanding what can be done to preserve the environment. Bottom line, I agree with Cecile, but I would also like to add to her comments. Using bamboo or recycled content is earth friendly, but if a company wants to sell earth friendly product they should look at more than the finished product. Other industries are leaps and bounds ahead us on these issues. In addition to the concerns at factory levels for importers, how many companies are consciously changing to fluorescent lighting for office and showroom? And yes there are now PAR equivalent for the reflective spotlights that most showrooms utilize. The new NYTimes building will utilize lighting with thermal sensors so that task lighting turns on and off based on occupancy. The lighting will also change based on sunlight sensors so that lights are not on when there is ample natural lighting. It’s great to have the “green” label printed on recycled paper, but if you are burning unnecessary watts in the office and showroom, what’s the point?

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