"Green" - or garbage?
People appear to be latching on to any small aspect to be able to call a product "green" — whether if it is because the product can be recycled or it comes in packaging that claims to be eco-friendly because it can be reused for another purpose or because it is bio-degradable.
Let’s get real.
In most cases, even the most natural, least wasteful home textiles products can be blemished by other eco un-friendly factors. Does the provider of the organic towel also measure the carbon footprint it leaves as it is transported from one side of the world to the America’s retail shelves? Does the retailer stocking eco-friendly bamboo mats take into account the amount of fuel consumed to run it from DC to the store or out from the door to the liquidator?
Just how green is this valley anyway?
Green boosters argue that there is no perfect solution, and that at least making an effort leads us in the right direction.
I disagree. For many, it appears to be more of an effort to be on trend.
What do you think?
How are you coping, juggling your good intentions to do your part to save the planet while at the same time maintain your business hurdling the current costly and rigid environmental requirements?