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Move Over YouTube Debates, Here Comes SoftlineJuly 26, 2007Finally! A home textiles company has combined push marketing -- that unbidden email inviting the recipient to visit a showroom -- with contemporary web technology. Softline Home Fashions fired off emails this week that link to a well-produced short film about the company. The slick piece, though a bit long, covers just about every aspect of the Los Angeles-based operation, from back office to cutting room to warehouse. Along the way, employees speak to the camera from tightly shot product vignettes that quietly play up the fashion aspects of Softline’s assortment. While principals Jason and Rodney Carr speak in separate shots an array of pattern close-ups segue from one to another behind them. I find this particularly significant in an era when so many suppliers are terrified of exposing their product to public view. Now, is your average 50-something senior vp of home going to spend much time watching this? Probably not. But the format strikes right at the assistant buyer and buyer demographic. And while in today’s rigidly spreadsheet-oriented retail culture they’re not the ultimate decision-makers, some of them will become the Big Pencils of tomorrow. That Softline is speaking to them in their idiom strikes me as exceedingly smart. You can link to the video here:
http://www.softlineonline.com/movie/sf.htm Posted by Jennifer Marks on July 26, 2007 | Comments (13)
July 30, 2007
In response to: Move Over YouTube Debates, Here Comes Softline Scott, Home Trends commented: Seems like these guys know whats happening!!
July 30, 2007
In response to: Move Over YouTube Debates, Here Comes Softline Sarah Wallace Designs commented: Thanks HTT for posting the link to watch Softline's short film. The film is very entertaining.
July 30, 2007
In response to: Move Over YouTube Debates, Here Comes Softline N/A commented: Very informative!
July 30, 2007
In response to: Move Over YouTube Debates, Here Comes Softline N/A commented: Very informative!
August 2, 2007
In response to: Move Over YouTube Debates, Here Comes Softline John Mcbade commented: I watched the film twice.It's very cool!
August 3, 2007
In response to: Move Over YouTube Debates, Here Comes Softline Cynthia Leboive commented: I hope they can continue to come out with new and exciting fabrics.So far Softline's designs have been a big hit at our stores.
August 15, 2007
In response to: Move Over YouTube Debates, Here Comes Softline Martha Vascos commented: Since posting the film to your site I have watched it several times. I truly enjoyed it. THANK YOU HTT!
August 24, 2007
In response to: Move Over YouTube Debates, Here Comes Softline Marki Simmons commented: I found the film to be very entertaining and I especially liked the music. IMPRESSIVE!
September 17, 2007
In response to: Move Over YouTube Debates, Here Comes Softline Chalres Messito commented: I'm doing very well with Softline's products. It's nice to see two brothers with so much success so quickly. The video is very good. Thanks!
November 1, 2007
In response to: Move Over YouTube Debates, Here Comes Softline Janice Ballard commented: I think Softline is very successful for two reasons. 1) They had a vison ( business plan) and stuck to it. No other company I know in this industry comes out with new product so frequently and offers continuity for minimum three years. The second reason is that thay have "edge" There marketing is incredible and you can see the energy that they give off at the trade shows. Every single trade show I've attended, there booth presentation gets better and better. It's nice to see a company like Softline make such an impact on our industry.
April 16, 2009
In response to: Move Over YouTube Debates, Here Comes Softline oz commented: rapidshare-provider.com
November 21, 2009
In response to: Move Over YouTube Debates, Here Comes Softline Rapidshare Search commented: I use rsfile.net to search rapidshare, megaupload and other files sharing servers for movies, music, templates...Its fast and simple to download.Give it a try.
December 26, 2009
In response to: Move Over YouTube Debates, Here Comes Softline N.Calish commented: Softline movie was what I enjoyed most after Christmas meal:)
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