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Product placement, anyone?
November 6, 2007
Airing of the pilot episode for “Cashmere Mafia” has been pushed back by ABC-TV to January 1 or beyond, in part due to the writers’ strike.
However, you’d never know it from strolling around Madison and Park Avenues near the home textiles showrooms (and our HTT offices). Production is going full steam ahead, our side streets jammed with vans, lighting cranes, cameras, cables, technicians, buffet tables, prop vehicles, security, extras and assistants – and fashionably thin stars including Lucy Liu (Charlie’s Angels) and Miranda Otto (Lord of the Rings).
What does this Sex in the City spinoff have to do with home textiles? Well that would be up to you!
That series was like one long video love letter by HBO to Manolo Blahnik shoes, due to actress Sarah Jessica Parker’s convincing infatuation with them. All I’m asking is: why can’t Cashmere Mafia pay homage to one or more leading home fashion brands?
With the pilot pushed back into 2008, this show – which critics heavily favor to become a series – is ripe to be pitched on product placement. There will be interiors, and the lead actors will talk about style. After all, Sex in the City was more about fashion than it was about sex or the city.
But what do I know about getting your brand name duvet cover or dec pillow stage-center in a hot new TV series? Time for you to do lunch with the producers, baby.
Posted by James Mammarella on November 6, 2007 | Comments (1)
