Union City, Tenn. — Gift and home décor wholesaler CBK has launched a consumer drop ship program to support the e-commerce efforts of its 25,000 retail accounts.

CBK, which merchandises a modest selection of table runners, dec pillows and area rugs among its wide range of home and garden décor wares, calls the new program CBKwik Ship.

CBK provides product image and information and updates its e-tailers' websites as often as on a daily basis, the company said. CBK also supports its customers' communications with the consumer, so that the consumer can deal with its trusted retailer.

The company guarantees to have any given product out the door and on its way to the consumer within four business days of the online order.