Home Textiles Today Mobile Log In  |  Register          Free Newsletter Subscription

Caldeira Buys, Remakes Fabric Warehouse Chain

By Cecile B. Corral -- Home Textiles Today, 9/29/2008

New York —Caldeira, the U.K.-based parent of Caldeira USA, recently bought a 14-unit fabric chain in southern England, and is this month testing several of its finished products at the stores.

The Fabric Warehouse, as the retailer is called, was stocked with Caldeira dec pillows on Sept. 1. This comes after the company cleared out much of the previously carried goods with clearance sales to make way for new fabrics and finished products by Caldeira.

By late October, the stores will also offer Caldeira soft window treatments and throws, as well as bedding lines — but the latter from U.K. vendors.

The idea is to eventually create a complete home textiles store with products for all areas of the home, said Lindsey Foster, general manager for Caldeira USA. “Tony wants it to be a total home source,” she said of the plans of founder Tony Caldeira.

Fabric, which makes up 60% of Fabric Warehouse's business, will remain an important part of the store's assortment. But the shelves will be infused with Caldeira products.

Carolyn Winderbaum, product development manager for Caldeira USA, told HTT the company's purchase of Fabric Warehouse is “relevant” to the US market and retail customers, “because we now have another venue for testing the market. We can test some products that otherwise probably could not have been tested.”

Talkback

We would love your feedback!

Post a comment

» VIEW ALL TALKBACK THREADS

Related Content

Related Content

 

By This Author

Reed Business Information Resource Center

Featured Company


Most Recent Resources


Sponsored Links



 
Advertisement

MOST POPULAR PAGES

More Content

  • Blogs
  • Photos

Blogs


Sorry, no blogs are active for this topic.

» VIEW ALL BLOGS RSS

Photos


Sorry, no photos are active for this topic.

Advertisements





MOST POPULAR PAGES


NEWSLETTERS

Home Textiles Today Extra
Furniture Today eDaily
Furniture Today eClassifieds
Bedding Today
Furniture Today Green
Home Accents Today eWeekly
Home Accents Today Product Line
Casual Living eWeekly
Kids Today eWeekly
Gifts & Dec Direct
Gifts & Dec Product Wire
Playthings Extra
Please read our Privacy Policy

About Us    |    Advertising Info    |   Site Map    |   Contact Us    |    Subscription    |   Affiliate Links    |    RSS
©2010 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy