Revere Mills takes Forever Color to kitchen  

By Staff -- Home Textiles Today, 9/16/2008 2:00:00 PM

At the New York Market – Revere Mills had such a strong response last market to its bleach-, hair dye- and teeth whitener-proof Forever Color bath towel ensemble collection that the company came to market this season with a refreshed, updated palette and a new extension into the kitchen towel category.

Revere’s Forever Color has 12 colors – many of them new shades, and the newly introduced kitchen towel offering is open stock and comes in six colors – yellow, brown, two green shades and two blue shades.

Also new is a striped dobby coordinate to the popular Wow collection of solid colored bath towel ensembles. Made of 100% cotton, the bath towels measure 30-by-52.