Kelly Preston 'Makes a Statement' for Karastan
By Staff -- Home Textiles Today, 3/10/2008
Dalton, Ga. — Karastan's latest celebrity-driven national advertising campaign spotlights actress Kelly Preston in the upscale area rug company's Make a Statement 2008 ad presentation.
The "Jerry Maguire" film star — married to actor John Travolta — succeeds "Law and Order: SVU" star Mariska Hargitay, "Lost" actress Evangeline Lilly, and actress/model Andie MacDowell.
The 2008 campaign comprises six versions of the ad — four for rugs and two for carpet. They are set for publication starting in the April issues of shelter and lifestyle publications, including Architectural Digest, Coastal Living, Departures, Domino, Elle Décor, Food & Wine, Martha Stewart Living, Metropolitan Home, Southern Accents, Traditional Home and Veranda.
"Kelly Preston's passion for work and family, and her desire to be the best, are qualities that are central to Karastan's core values," said David Duncan, vp of Karastan residential marketing.
He added, "Kelly's love and respect for the environment, and her determination to make eco-friendly choices when it comes to her home and family, also make her a natural fit for Karastan. 2008 is a pivotal year for our company in terms of our ambitious green initiatives. Kelly's dedication to green products and causes will help attract similarly minded consumers to the Karastan brand, creating new opportunities for our valued retail partners."
Preston is a supporter of Beyond Pesticides, a national research and advocacy group dedicated to eradicating the use of toxic pesticides, and Save Our Seas, a non-profit organization that aims to preserve, protect and restore the world's oceans for future generations.
