Town & Country Living Boosts Lines by Iron Chef, Rachael Ray
By Staff -- Home Textiles Today, 2/10/2008
New York — Town & Country Living is cooking up some new kitchen textiles and table linens with licensing partner Food Network, with the launch of the Iron Chef America collection and the expansion of the Rachael Ray collection.
The Iron Chef America collection, based on the cable network's primetime program series set stadium style, comprises oven mitts, potholders, grippers, kitchen towels, aprons and other accessory pieces.
Town & Country said each item "has something special about it" intended to make cooking for the user easier, faster or more fun.
The line is scheduled to ship this summer.
The Rachael Ray collection is being spiced up with kitchen textiles pieces featuring some of Ray's notable quotes, such as "Yum-O" and "Delish" as well as others.
Also new for Ray's line is the addition of table linens to the assortment.
"We are excited to bring Rachael's point of view into the dining area," Town & Country said.
Because Ray especially loves runners, the company has created a broad assortment of specialty runners as well as solid colored tablecloths, napkins and freestanding fashion placemats — all with Ray's casual dining flair in mind.
