Jessica McClintock Gets Romantic

City of Commerce, Calif. —Designer Jessica McClintock will appear at the Pacific Coast Home showroom at 261 Fifth Avenue during New York Home Fashions Market to present the latest direction in her bedding line.

New introductions this market are inspired by the world's most romantic cities — Paris, St. Tropez, London, Rome, Hong Kong and New York.

"By changing the setting, we allow ourselves to fall in love with a new place and a new time," said McClintock.

With the new collection, Pacific Coast Home is separating the Jessica McClintock brand into two labels, according to Sam Samani, evp, Pacific Coast Home. The Jessica McClintock Romance collection will offer products that are romantic and sophisticated, while Jessica by Jessica McClintock brand will feature romantic but more subtly designed merchandise.

"There is a clear and distinctive difference between the two brand names, fabrics and designs," said Samani. "We are trying to diversify the line and brand so it will fit to both ends of the market."

Jessica McClintock Romance is positioned as a couture-inspired, high-end assortment made in the U.S. of luxury European fabrics. The program is priced as open stock retailing at $700 or higher.

The Jessica by Jessica McClintock assortment is more moderatedly priced, targeting department and specialty stores. The collection is put up in ensembles with average retail pricing of $199 for a four- or seven-piece set.

Pacific Coast Home debuted the initial collection last August. It is currently placed in the department store and chain retail channels, Samani said. "These customers are familiar with Jessica's name since most likely they have been involved with her brand at one point or another in their romantic life — wedding gown, bridesmaid gown, Sweet 16, Bat Mitzvahs, etc.," he added.

Jessica McClintock's line in home also includes a full bath coordinate program and a new baby product program.