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Sears Moves on Restoration Hardware

Earnings Falling, Specialty Retailer Gets Offer

By James Mammarella -- Home Textiles Today, 12/17/2007

Hoffman Estates, Ill.— By proposing an all-cash bid of $6.75 per share in its acquisition move on home furnishings specialty retailer Restoration Hardware, merchandising conglomerate Sears Holdings surpassed the approximately $260 million merger bid made Nov. 8 by investment firm Catterton Partners.

The Catterton offer (proposed through its Home Holdings entity) was set at $6.70 per share. Sears also said its prospective merger deal would include “a lower, more reasonable break-up fee” than that contained in the Catterton offer.

Sears Holdings, which first expressed its acquisition interest to RH executives in June 2007, recently became the largest stockholder in Corte Madera, Calif.-based Restoration Hardware (RH) with 13.6% of voting shares. Under the terms of the standing RH-Catterton agreement, Thursday, Dec. 13 was the last day that RH was to solicit competing proposals for a third-party transaction.

The Sears proposal, delivered in draft form to RH, gives Sears time to further evaluate the company’s finances and some maneuvering room as to how it may ultimately effect an acquisition.

On the eve of reporting disappointing third-quarter earnings results — a net loss of $15.2 million — RH had entered into the confidentiality agreement requested by Sears, granting access to non-public information on the company.

Meanwhile, Restoration reported a fully diluted net loss more than twice that of a year ago, or $0.39 per share vs. $0.15 per share — noting that $0.04 of the most recent loss was “related to costs associated with the merger agreement.”

While sales grew 10.6% to $173.7 million in the quarter, RH president and ceo Gary Friedman noted that “high ticket durable categories” in particular were affected by “weakening consumer spending and traffic levels.”

In its continuing shift of emphasis away from its 111 stores and outlets toward direct sales, RH said that direct-to-consumer revenues made up 56% of total volume for the quarter, up from 36% in the year-ago period.

SG&A costs are higher in its direct division, and partly as a result of that, overall SG&A costs zoomed up 410 basis points to 40.8% of sales. Gross profit margin slipped 90 basis points to 33.4% of sales.

RH said it would not hold a quarterly conference call, due to its pending merger/acquisition developments. For the same reason, the company has withdrawn prior guidance and will not provide guidance for either fourth quarter or full year results.

 

Three Questions on Sears/RSTO

Questions fielded by: Kurt Barnard, president, Barnard’s Retail Forecasting

Would Sears’ acquisition of Restoration Hardware be a smart move?

KB: “That is somewhat questionable because Restoration Hardware is a very upscale store and generally associated with high prices.

Is Sears trying to make some kind of statement by making this acquisition?

KB: “I don’t believe that if they are trying to make a statement, it will succeed. Their customer is not as sophisticated and blessed with as much discretionary capital as a Restoration Hardware would require. So, they’re dealing with two different customer bases. And the thing to consider here is, will there be enough upscale customers who will make the trip to Restoration Hardware worthwhile.”

Compare this acquisition to Sears’ acquisition of Land’s End.

KB: “It can’t be compared.

There is something else to be considered. In the case of Land’s End, they are dealing with a fashion product, and fashions change faster than grass grows. Restoration Hardware is not a fashion store, and it is possible that the offerings of Restoration Hardware in a Sears environment might be attractive to some people — but will there be enough people who will dare go the mile and do what Restoration Hardware hopes they will do?

On the other hand, Sears’ [chairman] Mr. Eddie Lampert might think it is time for Restoration to go a little downscale, closer to Sears’ base. It is possible that it is in Mr. Lampert’s mind, which I think would be a mistake.

I think that before looking to acquire they should try to make the existing Sears and Kmart stores profitable.” — Cecile B. Corral

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