New Brand Umbrella: DwellStudio
By Staff -- Home Textiles Today, 11/26/2007
New York — Home textiles manufacturer Dwell Home Furnishings will now be known by the umbrella brand name DwellStudio. The company's brands are Dwell, DwellBaby, DwellKids and DwellTable.
"It's always been a collaborative effort for us — within our design studio, with our retailers and with our clientele. With the launch of DwellStudio, we're recognizing that collaboration and the great design it produces," said founder and creative director Christiane Lemieux.
The company launched in 1999 with a modern bedding collection for adults. The product mix eventually expanded to include crib sets, baby accessories, table linens, and most recently, youth bedding.
(Reported by Furniture Today, an HTT sister publication.)
