Schlossberg Switzerland Collections Embrace MicroModal

At the New York Market — For more than 10 years, the family-owned, luxury linens producer Schlossberg Switzerland has been a pioneer in the use of the trademarked, beechwood cellulose-based fiber MicroModal, which is both soft and durable.

Now Schlossberg has unveiled a bed and a bath collection that make the fullest use of 100% natural MicroModal. The company handles the materials and finished products in processes that meet the stringent Oeko-Tex standards for European environmental protection.

The bedding collection, Urban, comes in three designs: Lio, Nox, and Satin. They offer monochromatic designs, and are complementary for mix-and-match capability.

The bath towel collection is titled Millennium. MicroModal fiber comes into its own in softness, in absorbency, and in luster with its permanent, silk-like sheen.

Schlossberg director of marketing Georgina Bliss said the Millennium towels absorb 50% more moisture than cotton and dry in half the time. Bliss said they are "soft on the environment and soft to the touch."

The towel collection — bath sheet, bath towel, guest towel, hand towel, bath mitt, and bath matt — are available in eight bright colors: chocolat, cayenne, cognac, ivoire, blanc, perle, olive and plum.