Hedaya to Debut Eileen West Line
By Staff -- Home Textiles Today, 7/30/2007
New York — Hedaya Home Fashions will swing into New York Home Fashions Market (Aug. 6-10) with a new showroom and a new license: Eileen West.
Hedaya will introduce handmade patchwork quilts inspired by the San Francisco designer – known for her feminine sleepwear, dresses, and sportswear. The 100% cotton quilts feature romantic florals in both pastel shades and richer tones. Hedaya will also present coordinating dec pillows, bed skirts, shams, Euros, and drapery panels. The line is positioned for department stores and specialty retailers.
The new collection will be on display in Hedaya's new showroom in 295 Fifth Ave., Suite 1012. The new space, though just slightly larger than the company's previous space, is configured so that Hedaya can put 50% more beds on the floor, according to president Nathan Hedaya.
