Extreme Linen to Display at 7W Showroom
By Staff -- Home Textiles Today, 7/30/2007
New York — Extreme Linen is prepping new showroom space at 7 W. 34th Street for the upcoming New York Home Fashions Market, which will include the company's first full presentation of bath and window offerings.
Extreme Linen, which is headquartered two blocks away from the showroom building, will present 17 beds during the market. Two of the four adjacent rooms the company is taking will be devoted to bedding exclusively. Another will be used as a meeting site/hospitality suite.
"Every bed in the main room with have coordinating curtains and shower curtains," said Jim Geise, vp of sales and product development. Although the company has been doing private label work in the bath and window categories, it hadn't previously emphasized either in its showroom presentation, he said.
The window presentation will include 20 facings, Geise noted, ranging from cottage to casual to formal looks. The bath offerings will include solid, jacquard, and various types of embellished towels as well as shower curtains and bath accessories.
"We're going to run the whole gamut," Geise said.
The new showroom space will also include presentations of sheets, dec pillows, throws, coverlets, quilts, and blankets.
