Bloomies Fetes Barbara Barry Dream

New York — Bloomingdale's formal launch of Barbara Barry Dream, the bedding created by the California interior designer, marked a first for the store — three major windows featuring home textiles on the Lexington Avenue side of the flagship store.

“When we first talked with Barbara about designing a collection, it was for furniture as the beginning of a whole lifestyle program,” explained Joe Laneve, senior vp home. The bedding “adds to a greater whole, and we showed a few of the new furniture pieces as well. In the fall, we'll launch the tabletop in a similar fashion.”

Already, Laneve added, “the bedding collection is doing very well; it's ahead of our expectations.”