Rose Tree Launches 'O by Oscar'
By Staff -- Home Textiles Today, 2/20/2006
New York — O by Oscar has been launched by Rose Tree Linens, the licensee for the Oscar de la Renta bedding collection.
O by Oscar is the third segment of the licensed bedding created in conjunction with the famed designer of couture and designer clothing, accessories and other home products.
Oscar Couture is the top of the line, limited distribution collection; Oscar de la Renta is the upper end collection for department stores. The new collection, with simpler tailoring, is designed for newer and younger customers, said Lydia Rose, a principal in the company.
O by Oscar is a three-tier program with price points at $199, $249 and $299 for the queen sets.
Two prints are featured in each of the price points, with all patterns reversible and with European trims and the company's signature manufacturing details.
