Yves Delorme Expands Olivier Desforges in U.S.
By Staff -- Home Textiles Today, 1/30/2006
Charlottesville, Va. –Yves Delorme is expanding the availability of the Olivier Desforges bed linen brand, currently offered in boutiques throughout France and to a few U.S. wholesalers. The line will be on display at the 230 Fifth Avenue showroom in April.
Virginia Peale, media and publicity director, notes that the Desforges brand is named for the French designer who launched his own company in 1974 and later sold to Fremaux-Delorme, the 161-year-old parent company of Yves Delorme.
Price points are “accessible,” said Peale, adding, “We had limited bed and bath last fall. Now we are adding top of bed, throws and pillows. We are building out accessories and offering velvets and cableknits.”
