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2005 Vendor Report Card: Hurt But Still Standing

By Don Hogsett -- Home Textiles Today, 1/2/2006

New York — They've been hammered by constant price deflation straining every aspect of their operations. They've been hobbled by retail customers increasingly turning their backs on U.S. home fashions suppliers in pursuit of ever-lower off-shore pricing. And if that's not enough, they've been bled dry by crushing debt loads pushing some over the edge into bankruptcy. The American textiles industry continued its downward spiral during 2004, with only two out of seven public companies making any money.

At least on paper, the sales picture improved considerably for the seven companies whose performance is measured in this year's Home Textiles Today Vendor Report Card, rising by 11.3 percent, to $10.3 billion from $9.3 billion last year.

But there's a big problem with that number: virtually all of the public industry's sales gain in 2004 was accounted for by just one company, Mohawk Industries, which perennially dominates the top of the industry leader board. Mohawk sales during 2004 jumped 17.6 percent, $880.1 million, following its buyout of a hard flooring producer, Dal-Tile. Even then, most of the gain had everything to do with flooring and little to do with home textiles.

Overall, fewer than half, only three of the seven public companies ranked in this year's Vendor Report Card, managed to drive their sales higher.

So who is doing well? Given the rapidly changing nature of the global marketplace for home fashions products, not surprisingly it's the off-shore producers who are eating the lunch of the domestic industry. This year, for the first time, Home Textiles Today begins to measure the performance of a group of global home fashions companies from China, Brazil and India. There, profits are climbing dramatically, though it's difficult to measure with any degree of precision, since home fashions accounts for only a small part of the total sales of some global companies.

But however you compute the results, their returns are dramatic. Earnings at Hong Kong's Li & Fung jumped up by 25.2 percent; at India's Reliance Group, profits soared by 46.8 percent; at Abhishek profits advanced by 18.2 percent; and at Coteminas, which now controls Springs Industries, profits advanced by 4.9 percent.

Just how are they doing it? By doing what Americans can't — high margins and low costs. Look at it this way. The strongest American producer, Mohawk, put up a gross margin of 27.6 percent, and had costs that totaled 16.8 percent of sales. Then contrast that with Brazil's Coteminas, with its much higher margin of 31.7 percent, and its remarkably lower costs of just 9.7 percent, a cost structure more than 40 percent lower. And if you think Coteminas' costs are low, consider the 6.3 percent cost performance at Li & Fung, the Hong Kong-based sourcing company. Or the Reliance Group's 1.3 percent.

Turn the clock back 11 years, to the Vendor Report of 1993. Back then, there were 15 public companies, most of them much smaller than the giants of today. Now nine of those companies, more than half of that early sample, no longer exist. Remember Thomaston? Pillowtex? Bibb? Guilford? Burlington?

Back then, the public home textiles industry controlled $10.1 billion in sales. Eleven years later, the public industry hasn't grown by as much as a single dollar — it's actually shrunk slightly, by slightly more than one percent, to $10.0 billion. And profits back then were a balmy $210.2 million. Now they're off by 29 percent, to $149.2 million.

Composite results of seven textile companies
(Figures, excluding percentages, in $000s)
(x000)20052004% change
Sales$10,308,341$9,262,32611.3%
Net income149,185587,834-74.6
Operating income722,510688,5634.9
Average gross margin21.1%22.0%
SG&A as a % of sales14.114.6
Net debt coverage30.534.9

 

THE BOTTOM LINE

In an alarming commentary on the state of the domestic industry, only two of the remaining seven public companies, less than a third, recorded a profit during 2004, the largest company in the ranking, Mohawk Industries, and the smallest, Crown Crafts. That's down from last year, when five of the eight on the list made money.

THE TOP
1.Mohawk 6.3%
2.Crown Crafts 2.9
THE BOTTOM
1.WestPoint Stevens-9.3%
2.Culp-6.2
3.Wellman-3.9

MOVING THE GOODS

In an increasingly tricky environment, with more and more retailers moving off-shore, building and balancing stockpiles becomes a crucial component of profitability -- that's the cash it took to make the goods, and the profits that went away when they made too much that didn't sell. Not surprisingly, no sheet or towel maker did well, and the fastest turns were recorded by fiber and fabric producers.

OUT IN FRONT
1.Wellman 9.2x
2.Polymer Group6.8
3.Quaker Fabric5.4
PICKING UP THE REAR
1.WestPoint Stevens4.1x
2.Mohawk4.6
3.Crown Crafts5.0

MAXED OUT

Awash in debt, if not red ink, fewer than half the companies in the Vendor Report Card, three of the seven, Mohawk, Polymer Group and Crown Crafts, spun off enough cash to cover the interest on their debt, let alone pay down some of the principal. WestPoint, Wellman, Culp and Quaker all came up short in 2004, with WestPoint reporting a shortfall of more than $64 million.

CompanyCash flowInterest expenseshortfall
WestPoint Stevens$14,024$78,263$(64,239)
Wellman24,00038,100(14,100)
Culp(9,200)3,579(12,779)
Quaker Fabric(2,440)3,327(5,767)
Crown Crafts6,2373,7932,444
Polymer Group54,29940,25214,047
Mohawk635,59053,392582,198

TOP 5 SALES

It used to be that the HTT Vendor Report Card ranked suppliers each year by the size of their sales gain. But that was back in the days when sales increases were taken for granted. Bowing to new economic realities, fewer than half, four of the seven companies in this year's ranking, managed to boost their sales. Mohawk and Wellman did best, each with a gain of 17.6 percent.

1.Mohawk$5,880,372
2.WestPoint Stevens1,618,684
3.Wellman 1,305,000
4.Polymer Group 844,734
5.Quaker Fabric289,145

TOP 5 EARNINGS

The title here is both misnomer and overstatement. There weren't five profitable companies last year in the entire public textiles universe. In fact, only two suppliers in the ranking, less than a third, made a nickel last year, Mohawk and Crown Crafts. Left out in the cold and shuddering were WestPoint, Wellman, Polymer, Quaker and Culp. That's a worse showing than the year before, 2003, when three out of the eight lost money.

1.Mohawk$368,622
2.Crown Crafts2,438
3.Polymer Group(834)
4.Quaker Fabric(2,042)
5.Culp(17,852)

RETURN ON INVESTED CAPITAL

With suppliers producing less and less of the goods they sell, and stepping up sourcing of lower-cost off-shore product, they're spending less to update plants and virtually nothing to add capacity. After spending more than a billion dollars over the past decade to bring new capacity on line, they're reversing course and shutting down plants, in effect becoming sourcing and marketing companies. That being the case, suppliers are getting less of a return on the money they've spent, and in 2004, only three companies out of seven, fewer than half, managed to improve their return on capital over year-before levels.

RankCompany20042003
1.Mohawk14.4%13.0%
2.Crown Crafts11.512.7
3.Polymer Group7.25.7
4.Wellman2.11.3
5.WestPoint Stevens1.34.1
6.Quaker Fabric-0.95.4
7.Culp-5.28.9

OPERATING MARGIN

Cutting through the underbrush of one-time charges that can obscure the bottom line, and focusing tightly on profits from operations, only three players in this year's Vendor Report Card, Mohawk, Wellman and Polymer Group, fewer than half, managed to boost their operating profits. Still, that's an improvement over the year before, 2003, when only two companies managed an increase. Only one company, perennial leader Mohawk, recorded a double-digit operating margin, 10.8 percent, while Crown Crafts and Polymer Group put up respectable numbers with 7.4 and 6.4 percent respectively.

THE HIGH
1.Mohawk 10.8%
2.Crown Crafts 7.4
3.Polymer Group 6.4
THE LOW
1.Culp-3.2%
2.Quaker Fabric-0.8
3.WestPoint Stevens0.9

WORKER PRODUCTIVITY

The trick in a lousy economy and a worsening sector is to step up productivity and squeeze more sales dollars out of every worker left on the payroll. Virtually the entire public textiles industry proved adept at putting the squeeze on last year, stepping up sales productivity from year-before levels. Only Quaker fell behind. But profits were another story. Only two managed to make even a dime out of each worker on the payroll, Crown Crafts and Mohawk.

Rank by sales per employee Rank by income per employee
Rank sales Rank income Company2004200320042003
17Wellman$767.6$583.8-$30.1-$56.2
21Crown Crafts390.3357.811.313.0
33Polymer Group261.3231.1-0.3148.4
42Mohawk171.4150.110.79.3
56WestPoint Stevens166.4118.6-15.4-9.6
65Culp150.8138.3-9.43.1
74Quaker Fabric115.2119.8-0.82.9

STOCKPILES

With retailers turning the supply chain faucet on and off at will, hoarding their own cash, suppliers were left holding the bag, with unsold goods sitting on pallets. In 2004, the balancing act was especially treacherous, and only two suppliers, WestPoint and Culp, managed to keep stockpiles in line, beneath their level of sales. For all the others, inventories grew faster and higher than sales.

Rank by % change in inventoryRank by % change in salesCompanyInventory % changeSales % change
12Mohawk22.3%17.6%
21Wellman19.717.6
33Polymer Group10.28.6
46Quaker Fabric3.0-9.9
57Dan River-1.0-11.1
65Culp-12.9-2.7
74WestPoint Stevens-15.2-1.7

Methodology

The 2005 Home Textiles Today Vendor Report Card is based on data from public documents and was computed by Senior Research Specialist Janice Chamberlain and Cynthia Myers, database coordinator.

Bowing to the rapidly shifting global textiles environment, the HTT Vendor Report Card for the first time this year includes some off-shore textiles suppliers from Hong Kong, India and Brazil.

Preparing the tables and charts, the following formulas and ratios were used:

  • Return on sales: calculated by dividing net income by net sales.
  • Return on equity: net income divided by shareholder equity.
  • Gross margin: net sales minus cost of goods sold divided by net sales.
  • SG&A as a percentage of sales: selling, general and administrative expenses divided by net sales.
  • Net debt coverage: net interest expense divided by operating income. Operating income is defined as net sales minus cost of goods sold and SG&A.
  • Inventory turns: cost of goods sold divided by average inventory.
  • Operating margin: operating income divided by net sales.
  • Return on invested capital: operating income divided by total assets. Operating income is defined as net sales minus cost of goods sold and SG&A.

Reflecting the increasingly small, and fragile, cadre of public home fashions companies, this year's Vendor Report Card ranks seven publicly reporting companies, down from eight last year and 15 just five years ago. Missing this year is Dan River, which became a private company after emerging from bankruptcy.

The HTT report card was compiled under the direction of Business Editor Don Hogsett and Director of Research Kay Anderson.

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