American Pacific Adds Nautica GM Post

San Francisco — Andy Marshall-Petricoff has joined American Pacific as Nautica -general manager. In this new position, Petricoff will be responsible for Nautica brand strategy, new business development, sales, merchandising and account management.

He will be based in New York, and reports to Kaela Forker, American Pacific's executive vice president of sales.

Petricoff is a 15-year veteran, with a background in brand-building and general management. He returns to the home textiles industry, where he previously spearheaded marketing and product development at Leshner, including the initial launch of Nautica Home into bath and beach. Most recently, he spent four years as vice president-licensing at MODA International Marketing, a licensing agency in New York.

“American Pacific has developed a dynamic and innovative Nautica program,” said Petricoff, “and I am excited about the opportunity to build upon this success.”