Sears Brings In New Execs

Hoffman Estates, Ill. —Sears Holdings Corporation has named the team of executives that will lead marketing, strategy, and Lands' End, reporting to Chairman of the Board Edward Lampert.

Maureen McGuire will assume the newly created position of executive vice president and chief marketing officer for Sears Holdings. McGuire joins Sears from IBM, where she worked for 30 years.

Most recently, she served as IBM's vice president, strategy and marketing, worldwide systems and technology group. Reporting to McGuire will be the chief marketing officers for Sears, Roebuck and for Kmart, as well as customer direct.

Corwin Yulinsky will join Sears Holdings as executive vice president, customer strategy and insight. Yulinsky joins Sears Holdings from McKinsey and Co., where he was a leader of the financial institutions practice and consulted with a variety of national financial institutions developing customer relationship and distribution strategies. Reporting to Yulinsky will be customer relationship management and financial services.

Also, David McCreight has been named president of Lands' End. McCreight has been acting as interim president of Lands' End since Aug. 4. He joined Lands' End in 2003 as chief merchant.

Luis Padilla, president and Sears' chief merchant, will be leaving the company, effective Oct. 31. Sears stated that it is evaluating leadership alternatives and a search for his replacement is under way. In the interim, the senior merchants leading Sears' home and apparel businesses will report to Lampert.