Trader Vic's Latest Label Scouting For Licensees

New York —Trader Vic's has signed with Moda International Marketing to represent the restaurant company in its licensing business.

The firm will target the mid-tier, specialty and department store channels, according to Michelle Alfandari, president of the licensing and marketing company. Moda will pursue licensees in the categories of home furnishings, food, drink, gift/stationery, apparel and entertaining.

“Trader Vic's is an 'experience brand' drawing on its rich history and resources connected to the fantasy and relaxation a South Pacific island conjures up,” she said.

Moda also represents Lycra, Champion Athleticwear and the National Trust for Historic Preservation, among others.