Nourison opens second showroom
By Staff -- Home Textiles Today, 7/12/2004
SADDLE BROOK, N.J. — Nourison has double the exposure this month at the AmericasMart, where it opened a second showroom.
The company — which leased a large space on the sixth floor for the bi-annual Atlanta International Area Rug show — for the first time also exhibited its domestics line of accent rugs at the International Gift & Home Furnishings Market, which overlaps the area rug event.
Nourison's new permanent showroom space, which measures 700 square feet, is located in suite 9-A-14 in the Merchandise Mart area of the AmericasMart.
Nourison introduced its first collections of accent rugs for its domestics division in April 2000 when it opened a space in New York at 295 Fifth Ave. Since then, the company has built up the business in the specialty and department store sectors.
It is now looking to expand into gift and accessory stores with offerings of hand-hooked, hand-tufted, and hand-carved fabrications in both washable synthetic and natural-wool yarns. Also on display will be the domestics division's new fixture, designed to display 72 accent rugs — 48 2-by-3 and 24 3-by-5 rugs — in eight of Nourison's best-selling patterns.
