Homefires creates compact area rug display
By Staff -- Home Textiles Today, 6/7/2004
ATLANTA — Area and accent rug supplier Homefires has created a new free-standing rug rack it hopes easily and compactly displays its area rug products.
The 55-inch tall rack, which has a footprint of about 18-by-45 inches, carries up to 50 18-by-18-inch swatches of area rugs. The swatch program includes designs from the company's lifestyle-themed area rugs, as well as the design-oriented Homefires by Design area rugs.
"Each swatch is hung from a hanger which is easily removed from and replaced back on the display unit," said Renee Ringstad, president, Homefires. "At the same time, we were careful to choose a display that didn't require a great deal of floor space, or more importantly, wall space."
The black steel unit is topped with a sign of the Homefires logo, and all rug swatches are provided with a faux silk label that includes the rug name, artist, item number and rug construction. A scanable bar code is also included for stores that choose to scan inventory.
The unit wholesales for $599 and includes 50 hangars and catalogs. As new rug design swatches become available, retailers can purchase them for $10 each.
"With this display, the consumer can easily order their choice of rugs from the various Homefires designs, thereby creating more sales per square foot of real estate for the retailer," Ringstad added. "What's more, we can arrange to drop-ship the rug to the customer or to the store."
