Balta U.S. reveals new wool collection
Sedona collection offered in nine patterns
By Staff -- Home Textiles Today, 4/12/2004
DALTON, GA. — Employing an efficient wool-spinning technique done in Turkey, Balta U.S., the fledgling American branch of the Belgium company Balta, brought to the recently held New York Home Textiles Market a new wool collection priced as competitively as the company's heat-set polypropylene rug collections.
The Sedona collection, produced in Belgium, is made of 100 percent New Zealand semi-worsted wool.
Available in nine patterns, including watercolor, transitional and striped looks in desert-like colorways, a 5-by-8 rug is set to retail for $199 — the same price as a heat-set polypropylene rug in the company's Luxus collection, said Patrick Moyer, president. "Most of the time when you introduce a 100 percent New Zealand product, it takes the price up significantly," Moyer continued.
"But through our wool-spinning process we do in Turkey, we've realized efficiencies that allow us to price our New Zealand wool products as aggressively as our heat-set polypropylene products."
