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Sure Fit unveils new lineup

By Michele SanFilippo -- Home Textiles Today, 2/9/2004

NEW YORK — Sure Fit's new showroom will feature an entertaining theme with an emphasis on the dining room and holidays this coming market. New products include decorative table runners and tree skirts.

One of Sure Fit's new patterns is Foliage Jacquard in rayon cotton, which will be offered in gold and merlot colorways for slipcovers, window coverings and decorative pillows. Another new fabric is Asian Medallion, a detailed jacquard with braided frog accents.

The Rayon Scroll Chenille pattern with removable braided tassels was another selection that offered a more formal and embellished look.

In addition, Sure Fit has added two new patterns — Chenille Dash and Ombre in oak and spice colorways — to coordinate with its solid-color Sure Chenille program, which now also has window in six colors.

Its Corduroy program now has brick and cream, as well as window. The Quilted Suede program also has a new color in the palette — sable.

Other new introductions included: Sculpted Chenille with a more modern look; Paisley in bedding, which is part of Sure Fit's mix and match group; Canterbury Cord in four colorways; merino-wool throws in five plaids and solid colors; and 10 area rugs.

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