DDB named Cotton's new ad agency
By Staff -- Home Textiles Today, 12/8/2003
NEW YORK — Cotton Inc. has named DDB as its new advertising agency, replacing Ogilvy & Mather/ New York.
"What tipped the balance was DDB's creative insight into a key target market for cotton; women ages 18-34," said Ira Livingston, Cotton's senior vp, consumer marketing.
