Swatches

HOLLYWOOD, FL — Sales Direct, a sales agency owned by Judy Fisher and Tina Schaffran, are now representing David Dee & Co. in south Florida.

The agency specializes in sales to the hospitality and contract industries.

David Dee now operates from its expanded facilities here near the DCOTA interior design showrooms.

RAHWAY, NJ — Barry Baron has joined North East Textiles here as a sales and marketing executive.

Baron, a long-time executive with The Robert Allen Group's Ametex contract division, reports to Jeff Steffens, owner and ceo, and Charles Cox, president.

NEW YORK — Decorative fabrics supplier Heritage House Fabrics has expanded its sales force.

Roselyn Hull, formerly of Lanscot-Arlen, will represent the company in Chicago and the Midwest. Mimi Fontelle, also formerly of Lanscot-Arlen and based in Seattle, will cover San Francisco, northern California, Denver, Salt Lake City, Washington, Oregon and Canada. Steve Gargiulo will cover Florida in addition to representing P/Kaufmann.

HIGH POINT, NC — Scott George has joined Tietex Interiors, a division of Tietex International, as vp, sales and market development for the contract fabric operations, a new position.

George, formerly vp, sales and marketing for Mastercraft, is based at company headquarters in Spartanburg, SC. He reports to Mike Durham, Tietex Interiors group president.