It's bath time for the 'suite' kiddies

AT THE NEW YORK MARKET — Looking to expand its market based, six-year-old bath and beach towel supplier Terrisol Corp. will for the first time unveil a collection of children's bath towels later this month during spring market.

"We do have some kids' beach towels, but this is the first time we produced a line of bath towels for kids," Michelle Wright, marketing manager, said. "There's a trend for better-quality goods for children. It's based on a growing trend of woman having children later in life when they have more money to spend. These women have career and have higher incomes [than their mothers in the past] and they are spending their money to buy their kids better things than they had when they grew up."

Suite Kids, as the Brazilian-made collection is titled, is an extension of the exiting upstairs Suite collection. Like its parent line, the Suite Kids ensemble collection is comprised of a variety of better quality constructions, including velour prints, jacquards, double jacquards and heat transfer prints.

Sizes are 13" x 13" for tip, 16" x 28" for hand and 27" x 55" for bath towels.

Designs and colorways are predominantly floral and pastel for girls. Patterns for boys include toys, sport themes and fire trucks, all in bright hues.

Price points are still under development but Wright said the collection targets catalogs, specialty chains and department stores.