Sure Fit creates two new posts for media, Internet

ALLENTOWN, PA — Sure Fit Inc. has hired Michael Staskiewicz as media manager and Mindie Adler as senior Internet marketing manager, both new positions for the company.

Prior to joining the slipcover company, Staskiewicz was the interactive account strategist at Initiative Media. His new duties include overseeing television and print advertising to generate qualified, responsive and cost-effective leads.

Adler, who was with Citibank as Internet affiliate and CRM program manager, is responsible for increasing online sales and generating leads and traffic to Sure Fit's website.

Both new employees report to Amy Tissot, direct marketing program director.